The collection draws inspiration from Madhuri Dixit's iconic saree style and showcases a sought-after curation featuring new-age as well as culturally-rooted designs.
Pernia’s Pop-Up Shop has launched Six Yards by Madhuri Dixit, a collaboration that highlights the Bollywood star’s love for the saree. The collection draws inspiration from Dixit's iconic saree style and showcases a sought-after curation featuring new-age as well as culturally-rooted designs.
In recent years, Indian fashion and textile designers have pushed the saree to the forefront with their imaginative flair. Championing it over the years, Madhuri Dixit has donned the best of six yards by leading designers such as Tarun Tahiliani, Seema Gujral, Amit Aggarwal, Anita Dongre, Shyamal and Bhumika, Jayanti Reddy, Nakul Sen, Anushree Reddy and Punit Balana to name a few. She has never failed to look nothing less than gorgeous.
The drapes worn by her on- and off-the-screen have shaped Indian fashion, leading to fanatic replication by millions of people worldwide, even decades after she debuted them.
With Pernia’s Pop-Up Shop’s ensemble of both heritage weaves and modern saree renditions,
Six Yards by Madhuri Dixit spotlights rich textile transitions from various Indian craft
communities to drapes in luxurious chiffons, georgettes, silks, satins, and embroidered
statement pieces.
Six Yards aims to generate global buzz around Madhuri’s keen eye for the silhouette. It is also aimed at inspiring shoppers from the dancing diva's glamorous style expressions through handpicked drapes for festivities, weddings, and statement-making every day wear.
Talking about the collaboration, Madhuri Dixit said, “Six Yards is a special collaboration with Pernia’s Pop-Up Shop celebrating my love for sarees, Indian design, and exquisite craftsmanship. Sarees are definite mainstays, with never a dull moment. The exclusive curation will feature some of the country’s leading designer labels.”
Abhishek Agarwal, Founder, Purple Style Labs, shared, “Sarees have always been an all-time favourite among our shoppers, and we seek to stay ahead of the curve in providing the largest selection of Indian fashion for the style-conscious individual. Madhuri’s elegant saree style has inspired fashion and film enthusiasts across generations, making her synonymous with both classic & contemporary drapes. Given her love for the six yards, we’ve found the perfect partner in her. This association further strengthens our position as India’s largest luxury fashion omni-channel platform.”