Music licensing goes digital

Fairplay aims to create a ripple in the music licensing ecosystem by simplifying the licensing process and substantially reducing transaction time and effort.

Ravdeep Anand (left) and Priyanka Khimani from Fairplay.

In India, acquiring a music license is painstaking. To enable easy licensing and music clearances, Fairplay has launched a music licensing service in India. It is a digital marketplace for all categories of owners of musical content – from artists, composers and songwriters, to record labels, publishers and distributors.


The platform will not only enable easy licensing and music clearances, but also serve as a repository of content, carefully curated and catalogued by rights-holders in collaboration with the platform, to meet the needs of wide range of end users. It also hopes to enhance the value of music content by enabling creators to more effectively and efficiently monetise their music.

“The aim is to have a plethora of musical offerings capable of catering to the myriad requirements of customers, from films to advertising to live events to streaming. Whether you’re looking for something specific or just casually window shopping for future projects – we’ll have you covered! At the heart of Fairplay is our desire to create an ecosystem that’s accessible, easy and equal to all,” shares Ravdeep Anand, Founder and CEO, Fairplay.


The platform also aims to create a ripple in the music licensing ecosystem by simplifying the licensing process and substantially reducing transaction time and effort. The launch of the platform marks the commencement of closed-beta operations in preparation for the final roll-out in a few months.

Priyanka Khimani, who has been involved with Fairplay as a legal and strategic advisor and investor, said, “Licensing of music copyright is arguably one of the most complex activities in music markets across the world. Fairplay brings together both sides and converts a complex, multi-layered process into an accessible and easy shopping experience.”


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