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A peep into GIA’s summit & opportunities for new investors

Besides providing a platform to stakeholders of the golf industry to showcase their equipment and expand their network, the annual summit opens avenues for prospective business owners and youngsters.

* Picture for representation purpose only

Keen to invest in the golf industry but don’t know where to start? The Golf Industry Association (GIA) kicked-off its 11th annual golf summit ‘GIA Golf and Turf Summit 2023’ today at the DLF Golf and Country Club in Gurugram. Besides offering a platform to the stakeholders of the golf industry, present across the length and breadth of the country, to come together, network and grow their businesses, it is a great opportunity for prospective business owners to learn about this industry.

Experts from the related industries, such as golf equipment manufacturers along with fertilizer and machine manufacturers, will provide an overall understanding on the golf courses and their maintenance, opening avenues for prospective investors to get an understanding on them before investing.

While talking about the summit, Ateet Gaur, Secretary General, GIA Board 2023, said, “The 11th edition of the summit is an industry-related educational programme that involves the golf courses and business vendors of the industry. It is a platform for someone who wants to get into the business of golf. So, whether it is acquiring an understanding about the grass or pulling up a club facility, this is the platform to be.”

Unlike summits in other industries, which only focus on showcasing a range of products, GIA’s annual summit offers something for everyone.

“People will learn about the kind of fertilizer they should use, whether it should be environment-friendly or not and its proportions, along with the machines that are ideal for maintaining the golf courses in discussions. Besides this, experts from Bangladesh, Nepal and Sri Lanka in agronomy would practically display the working of the machinery, use of pesticides, etc. People will also be able to hold the golf equipment that vendors across India have in their offing,” he clarified.

This summit is also suitable for youngsters. GIA will roll out the Greens programme to train the India agricultural students to upgrade themselves. Gaur feels that youngsters will be able to look at employment opportunities in the golf industry.

“The programme would provide students an understanding on turf and grass, which is a highly technical field as it involves the management, maintenance and treatment of the turf. Speakers would talk about how clubs should be run, what pesticides should be used and what are the best green practices to follow,” he added.

GIA Golf and Turf Summit 2023 has a two-day business section, a separate technical greenskeepers conference, an exhibition by companies related to the golf industry, a driving range demo day that includes equipment display and sale, and the annual GIA Awards. It is taking place on October 5 and 6 from 10 am onwards. Entry to the event is free.

Several golf professionals, industry leaders, prominent bureaucrats from various concerned ministries, golf course owners, office bearers, traders and manufacturers of turf care equipment, golf carts, accessories and other allied items are expected to attend the summit.

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